Challenge A. Slovenské elektrárne
Limited understanding of the energy market by Slovak customers is one of the key reasons for low electricity provider switching rate. Customers do not understand what exactly they pay for and to which electricity market participant. They have limited understanding of the benefits of changing their electricity provider.
To increased switching rate, in order to generate savings for Slovak households. To create a visually attractive, fun, interactive mobile app (using augmented reality) explaining energy invoices to the average Slovak household customer To explain each entry on the invoice in a consumer-friendly way. To help the client understand energy market by drawing a scheme/animation of energy actors involved, their role in the energy chain (producer, distribution, supplier, etc.), specifying portions of the total cost paid to each actor from the particular invoice and reasons for such payments. To calculate consumers´ potential savings and recommend new electricity suppliers. To check the accuracy of the invoice based on meter readings (by comparing invoice and meter entries).
Better understanding of the energy market can lead to potential savings for consumers.
Challenge B. SPP
Engagement of online community (SPP customers and general public) in energy efficiency issues, environment protection, climate change and responsible use of energy resources.
Propose a multipurpose product/solution addressing the following topics:
Education of SPP customers and the general public on energy efficiency issues, environment protection, climate change, responsible use of energy resources (including multimedia material, tips and tricks, fun facts, quizzes, competitions for prizes) as part of smart energy/city concept.
Communication of new products, strategies and campaigns of SPP as energy market leader in energy efficiency measures and energy services focused on the more effective use of energy on the side of the customer along with additional services (other than commodity itself) as an opportunity to acquire/retain/reacquire customers, in a modern and innovative way.
Enhanced communication platform for building an effective database of SPP’s clientele and potential new customers (preferred contact through email; e.g. through app, games, social networks etc.) as a means of moving away from traditional paper communication in order to protect the environment (e-bills, marketing).
Product/solution should not be connected to back end IT systems of SPP. In the case of the application this should be downloaded by many customers. Gamification is welcome to get fast multiplication effect by sharing the app (various levels in game that unlock more benefits in game, rewarding people by involving friends etc.).
Promoting energy efficiency, environment protection, climate change and responsible use of energy resources in an amusing way and by educating the customers and general public with the aim of solving world energy conservation issues.